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# CPC and CPM Calculator

CPC advertising — how to calculate CPCHow to calculate CTRFAQs

This CPC and CPM calculator is for people who buy and/or sell online traffic. Everything should be self-explanatory, but in case you're new to it, here are a few pointers. CPC (cost per click) and CPM (cost per mille — 1000 views) are the two most common models of billing for internet advertising. With CPM, advertisers pay based on how often their ad is shown to users.

2. Because CPM means cost per mille (1000 views), we divide $20 by 10. 3. We get$2/mille, or CPM equal to $2. ### How do I calculate CPC? You can use Omni Calculator's CPC and CPM calculator or follow the next steps: 1. Find out the total cost of the advertising campaign and the total clicks your business got. 2. Divide the total cost by the total clicks. 3. The result is the CPC of the campaign. ### What is a good CPM and CPC? Average values for CPC and CPM are$1.86 and \$11.19, respectively. Of course, you might find different values depending on your industry. Here is a list of tips for improving your CPC and CPM:

• Target the right audience.