Website Ad Revenue Calculator

Created by Mateusz Mucha
Reviewed by Steven Wooding and Jack Bowater
Last updated: Jan 30, 2023

The website ad revenue calculator helps you evaluate the income from your website traffic or traffic you need to reach a particular income.

This calculator helps you estimate how much you will earn given a certain amount of traffic or how much traffic you need in order to reach your revenue goals.

For example, let's say that you know you need your website to generate $5,000 of ad revenue to hire that new programmer. You also know that, on average, you earn $4 per 1,000 page impressions from all of the ads on the site (AdSense provides this figure). Plugging all of this data into our calculator, you know that you need 1.25 million views to reach your goal. If an average user visits 3.2 pages, then you need a little over 390,000 visits. Please keep in mind that we're not distinguishing between particular banners on the page – all advertisements are treated as one. So it's revenue per page impression, not revenue per banner impression.

If you're on the other side of the deal (you buy traffic instead of selling it), you may also be interested in our CPM calculator if you want to compute the basic cost per thousand impressions calculation. Or, perhaps, the online marketing funnel calculator will help you to simulate the whole journey from impression through CTR, clicks, and leads all the way up to sales so that you can gain a better understanding of the efficiency of your website.


How does ad revenue work on websites?

Website owners sell space on their pages to showcase ads to potential customers. The price for each space might depend upon positioning on the website itself (banner, sidebar, etc.), exposure (number of impressions), or user engagement (by clicking on the ads).

How much money can I make from website ads?

About $2-10 per 1000 impressions, although it depends significantly on a variety of factors. These numbers could be higher or lower depending on your target audience, ad placement, and the focus of your website.

How can I calculate ad revenue?

To calculate ad revenue from a website, follow these simple steps:

  1. Write down your page RPM (revenue per thousand impressions). AdSense provides this number.

  2. Write down the number of visits your website has.

  3. Look up your users' average number of page views per visit.

  4. Multiply these three parameters together to get your total revenue from ads on your website.

Can you monetize a free website?

Yes. You can earn revenue from ads placed on your website by creating useful content and building an audience that makes your website appealing for advertisement. This works best when your website focuses only on one area, such as traveling or finance.

Mateusz Mucha
Page views per visit
Page views
Page RPM
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