Website Ad Revenue Calculator

Created by Mateusz Mucha
Reviewed by Steven Wooding and Jack Bowater
Last updated: Nov 03, 2020
Website Ad Revenue helps you evaluate the income from your website traffic or traffic you need to reach a particular income.

This calculator helps you estimate how much you will earn given a certain amount of traffic, or how much traffic you need in order to reach your revenue goals. For example, let's say that you know you need your website to generate $5,000 of ad revenue to hire that new programmer. You also know that, on average, you earning $4 per 1,000 page impressions from all of the ads on the site (AdSense provides this figure). Plugging all of this data into our calculator, you know that you need 1.25 million views to reach your goal. If an average user visits 3.2 pages, then you need a little over 390,000 visits. Please keep in mind that we're not distinguishing between particular banners on the page - all advertisements are treated as one. So it's revenue per page impression, not revenue per banner impression.

If you're on the other side of the deal (you buy traffic instead of selling it), you may also be interested in our CPM calculator if you want to compute the basic cost per thousand impressions calculation. Or, perhaps, the online marketing funnel calculator will help you to to simulate the whole journey from impression through CTR, clicks, leads all the way up to sales, so you can gain a better understanding of the efficiency of your website.

Mateusz Mucha
Page views per visit
Page views
Page RPM
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