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# Goodwill Calculator

What is goodwill value?How to calculate goodwill value? Goodwill calculationFAQs

With this goodwill calculator, we aim to help you figure out the goodwill value of the company when they are purchased.

## What is goodwill value?

The goodwill value is considered the theoretical value of the intangible assets of the company. It usually appears on the balance sheet of the acquirer after acquiring another company. The goodwill value can be either positive or negative.

If the goodwill value is positive, it means that the acquirer is paying more than the market of the net tangible assets of the target company. This inherently means that the acquirer thinks the target company has some value in its intangible assets. If the goodwill value is negative, the acquirer is paying less than the market value of the target company's net assets. This usually happens when the target company is distressed and needs to sell itself off fast.

To understand more about net assets, check out our net operating assets calculator and total asset turnover calculator.

## How to calculate goodwill value? Goodwill calculation

To understand the goodwill calculation, let's take Company Alpha as an example:

• Name: Company Alpha
• Purchase price: $1,000,000 • Market value of its assets:$450,000
• Market value of its liabilities: $400,000 1. Determine the purchase price of the company. The first step is to determine the purchase price of the company. For our example, Company Alpha will be purchased at a price of $1,000,000.

2. Calculate the market value of the company's assets.

Then, you will need to calculate the market value of assets of the company. The market value of assets for Company Alpha is $450,000. 3. Calculate the market value of the company's liabilities. The next step is to calculate the market value of the liabilities of the company. This number is $400,000 for Company Alpha.

4. Calculate the goodwill value of the company when it is purchased.

The last step is to calculate the goodwill value with the goodwill formula below:

goodwill = purchase price - (market value of assets - market value of liabilities)