Churn Rate Calculator

Created by Angela Moore
Reviewed by Dominik Czernia, PhD candidate and Steven Wooding
Last updated: Jul 05, 2022

This churn rate calculator helps you instantly determine your churn rate. But, what is a churn rate? Your churn rate provides you with additional insights about your clientele by calculating the percentage of them lost at the end of a given period. This data is crucial if you seek to understand SaaS metrics such as how many customers have stopped purchasing your products, using your applications, or visiting your website.

If this sounds interesting to you, you will love this article! Here we will discuss key concepts such as how to use this churn rate calculator, how to use the churn rate formula, and what a good churn rate is.

Do you want to make additional rate-based calculations? If so, you may benefit from learning how to calculate the rate of return on investment. That would be an excellent step to take after calculating your churn rate here!

How to use this churn rate calculator

If you are wondering how to use this churn rate calculator, it's effortless! To instantly obtain your churn rate, our calculator only needs a few critical pieces of information:

  1. Your number of customers at the start of a period;
  2. Your number of customers lost during a period or number of customers at the end of a period;
  3. All values should greater than or equal to 0 for the correct use of the churn rate formula; and
  4. Eventually, our tool will use the churn rate definition to quickly find the result you're looking for.

You can use this calculator in any set order. As long as you enter the critical pieces of information, this calculator will produce your churn rate or any other variable. This rate is beneficial for any business looking to increase its profits and customer retention. Test it out; all your results will be produced instantly!

Are you looking to examine your business profits now that you have discovered your churn rate? Then our net profit margin ratio would be perfect for you!

How to calculate churn rate

Using the churn rate formula may seem daunting, but the process is easy in reality. Enter the two customer totals obtained at the beginning and end of a given period into the calculator value fields. The churn rate formula is:

  • churn rate = lost / start × 100

where:

  • churn rate – Churn rate expressed in percentages;
  • start – Number of costumers at start of the period; and
  • lost – Number of customers lost during the period.

This calculator seamlessly performs this churn rate formula and can help you better understand your user base. Enter your values and get your results! Now that you know how to determine your churn rate, would you like to revise your business expenses? If so, you may like to test out our business budget calculator.

💡 Are you interested in learning how to calculate your customer lifetime from your churn rate? All you need to do is use the following formula:

Customer Lifetime = 1 / Customer Churn Rate

The customer lifetime is an extremely important metric because it depicts the average length of time a consumer is your customer, i.e., how long they stay with you.

What is a good churn rate?

You may be interested in knowing not only what a churn rate is and how to calculate it, but also knowing just what is a good churn rate? Ideally, the best possible rate for a churn rate would be 0. Therefore, in a nutshell, a good churn rate is as close to zero as possible. Test out our churn rate calculator to see just how close you come to reaching that number.

🔎 Are you interested in more key business metrics? Then, we have the perfect selection of business calculators for you! Based on your interest in our churn rate calculator, you may be especially interested in both our margin and sales tax calculator and our margin and VAT calculator.

Angela Moore
Costumers at start of a period
Customers lost during period
Churn rate
%
Customer lifetime
periods
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