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Bounce Rate Calculator

Created by Wei Bin Loo
Reviewed by Dominik Czernia, PhD and Jack Bowater
Last updated: May 16, 2024


With this bounce rate calculator, we aim to help you to calculate the bounce rate of a website or a webpage. This metric can help you measure the performance of your website.

First of all, what does bounce rate mean? We have written this article to help you understand the bounce rate definition and how to calculate the metric using the bounce rate formula. We will also demonstrate some practical examples to help you understand the concept.

What is bounce rate? The bounce rate meaning

The bounce rate definition is the percentage of users who leave immediately after visiting your website. Specifically, the bounce rate is the number of people who left your website immediately after landing on the first page divided by the number of people who visited your website at all.

This metric is widely used to measure the engagement of a website. The higher the bounce rate, the lower the website's engagement rate. Hence, if your website has an unexpectedly high bounce rate, it is essential to understand what the underlying cause is and solve it immediately. To understand more about it, please visit our engagement rate calculator.

How to calculate bounce rate? The bounce rate formula

After answering the question "What does bounce rate mean?", let's look at the bounce rate calculator and the formula it uses. Let's take Website Alpha as an example:

  • Name: Website Alpha;
  • Number of visits: 3,400; and
  • Number of one-page visits: 250.

The calculation of bounce rate will require three steps:

  1. Determine the number of visits

    The number of visits is the number of times someone visited the website. For our example, the number of visits is 3,400.

  2. Determine the number of one-page visits

    The number of one-page visits is the number of users who left immediately after landing on the first page they visited on the website.

    The number of one-page visits for Website Alpha is 250.

  3. Calculate the bounce rate

    The last step is to calculate the bounce rate using the bounce rate formula:

    bounce rate = number of one-page visits / number of visits

    Hence, Website Alpha's bounce rate is 250 / 3,400 = 7.353%.

The bounce rate calculator in practice. What is a good bounce rate?

After understanding how our bounce rate calculator works, we come to the golden question: what is a good bounce rate? The honest answer is - it depends.

Different websites have different dynamics. For instance, landing pages for businesses tend to have a very high bounce rate compared to blog sites. Hence, the best way to analyze the bounce rate of your website is to calculate the average bounce rate and compare the metric to similar websites or pages.

FAQ

What is an average bounce rate?

The average bounce rate is the sum of the bounce rates of all the pages of a website divided by the number of pages on the website. It gives you an overview of the performance of the website.

How do I calculate the bounce rate?

You can calculate the bounce rate in three steps:

  1. Find the number of visits.
  2. Determine the number of one-page visits.
  3. Apply the bounce rate formula:

bounce rate = number of one-page visits / number of visits

Is bounce rate used to measure website performance?

Yes, bounce rate is a very common metric used to measure website performance. More specifically, it measures the engagement of the users with the website.

What is exit rate?

The exit rate is the percentage of users who left the website from that page. It is calculated as the the number of users exited from the page divided by the number of users that visited the page.

Wei Bin Loo
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